Chris Wood: roads paved with good intentions
Voluntary business sustainability standards are tricky things, as Chris Wood found when he examined report cards on their applications to agriculture and Walmart. Another tricky thing? The vigilance of shoppers. AKA us. An excerpt of his new Natural Security column: Ronald Reagan, in a lucid moment, famously characterized his approach to nuclear negotiations with the Soviet Union as: “Trust — and verify.” Much the same, it turns out, might be said for the green boasts of business. If we’re honest about it, most of what threatens our natural security is the result of our own appetites. Boreal forests are turned